Visual Content Is The Key To Success
As bloggers, we all have come across this line many times. Blogging/ Content Marketing/ Social Media Marketing: whatever the title be, Visual Graphics is one of the top priority in your content strategy. When you decide on an image for you post, you do not just upload the plain vanilla image and be done with it. You try to make it stand out as much as possible with the addition of styles, words, layouts, icons etc.
But for a non-designer, editing images to make them suitable for our content is a scary task.
What size should you use? , what style would be perfect? , where should you put the words? And a lot of such questions need to be answered for a befitting image for your post.
Thankfully, much of the trouble has been taken away by a few of the excellent tools available today.
Here are three online applications available at you disposal to create great images.
Adobe’s parent graphic editing product “Photoshop” is an excellent tool for creating and editing images. But it is a sophisticated tool which has a learning curve of its own.
Enter Adobe Spark, a combination of Adobe’s two existing tools: Voice and Slate and new features. It claims to be one stop solution for all things content – Social images, mini websites, and compelling videos. It is a collection of three tools: Post, Page, and Video. For this comparison, I am using only Adobe Spark Post since our requirement is for image editing tools.
It is a free tool with a good number of social media layouts and loads of templates available. The best part is the Creative Commons library. There are a zillion images available at your disposal.
The only bad thing is the Adobe watermark at the bottom right-hand corner of each image you create. Although it is removable by clicking on it to Tweet about using the tool, it won’t look good if you have a hundred or more tweets about using Adobe Spark in your account.
Launched in 2013, Canva took content marketing world by storm. It is a simple drag and drop tool for designing and more than 1 million options of images, graphics, and fonts to choose.
The cherry (or cherries) on the cake are pre-designed size templates for Social Media, Blogs and Print Media design and graphics. It has dimension templates for almost all types of requirements. You can check out some of their awesome Infographic Templates here.
They offer two types of subscriptions.
- A free one which offers almost all the options that required in content marketing.
- The paid subscription is “Canva for work” which has options like Team Brand Kits, Custom Layouts, etc.
Launched in 2012, PicMonkey became THE online photo editing tool of the time. From basic editing options like crop, rotate, resize to advance features like overlays, textures, collage, touch up it provides almost all you want to do with your image.
Picmonkey uses a freemium model. The free version is available without any registration and has a basic version of all the tools available at your disposal.
But shelling out a few dollars for the “Royale” subscription enables a lot of powerful tools for your images. The layouts, inlays, filters and other premiums of the “Royale” version are worth spending the money.
The major negative point is the absence of pre-designed social media templates.
Adobe Spark vs. Canva vs. PicMonkey
All these three options are great in their own right. But it all comes down to the choice of the end user. Having said all that, It will be better to show the difference between these tools instead of talking about it. After all,
A picture is worth a thousand words.
And an Infographic is worth a thousand and plus some more. ( yeah this one is by me )
So which one is your choice? Do let me know in the comments below.
If you find this infographic useful, spread the knowledge, Pin it, Tweet it, or just mail it to your friends. You never know who might be looking for this information.
And as always ” Let Your Thoughts ROAR!!! ”