5 Most Important Reports To Follow In Google Analytics

 

There are a lot of things Google Analytics can tell you with just the basic reports. And you can dig down deeper to find out more hints on where to focus.
What reports you need to keep an eye out for? How to use the info you are getting from Google Analytics to improve your online business? If you don’t know answer to these questions, it’s useless to go through all the trouble of registration and installation just to look at the beautiful graphs and data tables.

Google Analytics reports

By The Way if you do not know anything about Google Analytics, You should. To understand the reasons for using Google Analytics, How to register? How to use? And What to track? Click on the button below to get yourself a free e-book on “A Quick Start Guide To Google Analytics

 

Coming back to the topic. Following are 5 Most Important Reports To Follow In Google Analytics and How to use the results to improve your site?

1. What Are The Sources Of Your Traffic?

 

Google Analytics Reports

How To Find The Report?

In the Report Selection Panel
Acquisition -> All Traffic -> Channels

What To Look For In The Report?

This report will show you the source of visitors. Social, Referral, Direct, Email, etc. Also it is a good report to see how well engaged visitors are source wise. For example in the image above, the visitors on website sent by Referral spend highest average time, that is, they are the most engaged.

How To Use The Report Data To Improve Your Blog?

Use this report to determine which sources can give you quality visitors. Engage more on that source.

If engagement rate is already high, you need to tap into the quantity to increase the quality of the visitor from that source.

2. Which Websites Are Sending You Visitors?

 

Google Analytics Reports

How To Find The Report?

In the Report Selection Panel
Acquisition -> All Traffic -> Referrals

What To Look For In The Report?

Digging deeper in our first report, we would love to see the sites we need to engage more on to increase incoming traffic. This report shows us exactly that. It gives us the name of sites, where our visitor found out about us and decided to visit our website.

For example, the image above shows bloglovin.com as one of my sources.

On the flip side, you can see that there are a lot of sites, which do not make sense, e.g. Traffic2cash.xyz. Sites like these are spam.
OUCH! Yes they should be removed from the number of visitors as they bloat the data.

How To Use The Report Data To Improve Your Blog?

Again, as earlier, Use this report to determine which websites are your friend. Perhaps a guest post you did for another blog. You can engage more on that blog in form of comments and answers to other people’s questions.

3. What Are The Top Landing Pages Of The Site?

 

Google Analytics Reports

How To Find The Report?

In the Report Selection Panel
Behavior -> Site Content-> Landing Pages

What To Look For In The Report?

This report shows where are people entering your site?

People don’t always land on the home page of your site. In the table on previous page, you can see that homepage tops the list of landing pages  (it’s the “/”). But rest of the time, they’re landing on an inner page, somewhere else on the blog.

How To Use The Report Data To Improve Your Blog?

1.    Make sure at-least your top landing pages are up to date. See what additional resources you can add to make it stand out.
2.    Since they are coming here for the first time, they need to be nudged in the right direction – of your other contents. See in what ways can you make links to other pages stand out.
3.    Make sure that these pages have a visible Opt-in method.

4. How Popular Is Your Content?

 

Google Analytics Reports

How To Find The Report?

In the Report Selection Panel
Behavior -> Site Content-> All Pages

What To Look For In The Report?

As the heading says, this report shows the popularity of content through “Page Views” and “Average Time Spent”. It will also help in determining less popular pages.

How To Use The Report Data To Improve Your Blog?

The actionable point here is to rake in the popularity of the high Page view and Average time spent pages. A strong call to action on these pages can increase the chance of conversion.

Less popular pages can show you where you need to work. Using infographic, Rewriting the content, or even redesigning the content page will help.

Bounce Rate

Make special note of the Bounce Rate in this report. Our one of the primary targets and action point should be to reduce the Bounce Rate. The methods are the same as increasing your visitors interest on the pages and content.

5. How Does The Traffic Navigates Your Site?

 

Google Analytics Reports

How To Find The Report?

In the Report Selection Panel
Behavior -> Behavior Flow

What To Look For In The Report?

Perhaps one of the best reports you can find in Google Analytics. What it shows is how your visitor is navigating your site? and Where does the traffic drop off?
The default dimension is “Landing Pages”. i.e. the visitors come to your site on Landing page, then move on to the 1st interaction then 2nd Interaction and so on and meanwhile some decide to leave.

How To Use The Report Data To Improve Your Blog?

Why is it important? Because it shows you changes required on your site:
1.    Provide link to your other related Posts on pages where the bounce rate or drop off rate is high.
2.    Understand which page requires more marketing to increase the visitors.
3.    Understand and remedy the pages with high drop off rates.

 

These reports are just a part of a plethora of details you can understand using Google Analytics AND updates from ThoughtOSaur.com. Information about Google Analytics has always been highest in demand by my clients. This is why I am giving you three great reasons to sign up on top of the page or in the side bar:
1.    Get a practical step by step guide for understanding and start using Google Analytics for your site’s benefit.

2.    Get more in depth details on various reports I will be deciphering for your benefit among other great tips and techniques on Productivity and Blogging as a Business.

3.    You wouldn’t want to miss out on any of the great freebies to be shared here in future.

( The first freebie is “A Quick Start Guide to Google Analytics” as added on 1st May 2016)

As always I would love to hear your thoughts roaring in my Comments Box below.

4 Comments

  1. The blog is good ! It is precise. It talks about metrics like “bounce rate” and “average time spent” which directly tells about the page and the retention ! I am glad vanity metric like “page views” is not given that much importance to get relevant information about how the site is performing

  2. Thank you for this!! Love google analytics but there’s soooooo much info. Pinned this for later!

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